Every spring since 1907, thousands of children sell flowers to collect money to fight child poverty in Sweden. The concept is called ”children helping children” and the first flower is traditionally sold to Her Majesty The Queen.

The 40.000 children used to sell flowers on the streets for cash, but digitalization and covid-19 changed this for good. Majblomman needed help to invent new ways to sell flowers through digital payment systems and online stores.

Curt & Co helped Majblomman with their digitalization journey and made digital sales possible.